LIVE 3-HOUR WORKSHOP: Saturday, February 28th, 2026 | 1-4 PM ET
We'll Configure Your Technical Infrastructure With You - LIVE - Using Battle-Tested Frameworks From Two HighLevel Experts With 20+ Years Combined Experience (No Network Engineering Degree Required) So You Can Work Toward >98% Delivery Rates & Scale Safely 24/7
Saturday, February 28th, 2026 | 1:00 PM - 4:00 PM Eastern Time



LIVE. VIRTUAL. HANDS-ON.
Network Engineering Experience | Students Trained | Target Delivery Rate | Built For You | | Matt's Fortune 500 background | Across Nuno's programs | Google/Yahoo 2026 standard | InboxIQ + EES Snapshot
Every email that hits the spam folder is a lost opportunity. A missed connection. Potential revenue left on the table.
The 2026 authentication requirements from Google, Yahoo, and Microsoft aren't suggestions anymore — they're enforcement thresholds. Cross them, and your domain gets throttled. Your emails get blocked. Your campaigns go dark.

Here's what's at stake:
The New 2026 Standards | What Happens If You Fall Short


Below this, ISPs may assume you're sending unwanted mail. Your future emails could get filtered automatically.



The Hidden Challenge:
Research suggests that up to 72% of marketing emails never reach the primary inbox without proper technical setup.




This isn't theory. This isn't a certification course you'll never finish.
This is 4 hours of hands-on implementation training where you'll learn a complete deliverability infrastructure that you can work to deploy.

SPF, DKIM, and DMARC authentication protocols






MODULE 1
15 Minutes | Critical Success Criteria
This is where everything begins.
Before you can optimize deliverability, you need to understand what "good" actually looks like. We're not talking about vanity metrics — we're talking about the exact thresholds Google, Yahoo, and Microsoft reference to evaluate sender reputation.

You'll discover:
The 3 critical metrics to target: >98% delivery, <0.08% spam complaints, >40% open rates
Why "delivered" doesn't equal "deliverability" — and how behavioral signals influence inbox placement
The 2026 compliance baseline for Gmail, Yahoo, and Outlook (what changed and why it matters)
Matt's Core Checklist:** The 12-point technical foundation (DNS, DMARC, domain alignment, IP reputation, list hygiene, sunset policy)
The difference between positive engagement signals (opens, replies, "Not Spam") and negative signals (delete without opening, spam reports, blocks
You'll learn: A framework for evaluating where your current setup stands and what to prioritize
40 Minutes | Technical Deep-Dive
This is where theory becomes practical knowledge.
You'll learn the exact DNS records and authentication protocols that help prove to mailbox providers you're a legitimate sender. We're going deep into SPF, DKIM, DMARC, and domain alignment strategy.

You'll master:
Domain Strategy:** Root vs. sub-domains — why isolating traffic streams can protect your business email reputation
SPF (Sender Policy Framework):** The 10-lookup limit rule, how to avoid the "dual record" trap, when to use ~all vs. -all, and why the PTR mechanism can cause issues
DKIM (DomainKeys Identified Mail):** Cryptographic signatures explained, key rotation best practices, why 2048- bit keys are recommended, and how to use distinct selectors per platform
DMARC: The progression from p=none p=quarantine p=reject, how to interpret aggregate reports→ → (RUA), when to use forensic reports (RUF), and the "sp=" subdomain policy tag strategy
List-Unsubscribe Headers:** RFC 8058 one-click compliance — why this header can help reduce spam complaints
ESP Selection:** Mailgun vs. SendGrid vs. Postmark for HighLevel users — when native integration matters vs. when SMTP works
You'll learn to avoid:
The "PermError" SPF failure that can block emails
DMARC policies that accidentally affect your own subdomains
Authentication misalignment (when your From, DKIM, and SPF don't match)
You'll learn: How to structure DNS records for your domain configuration.
15 Minutes | Brand Recognition
This is where you learn to stand out in the inbox.
BIMI (Brand Indicators for Message Identification) is the verified logo system that can appear next to your emails in Gmail, Yahoo, and Apple Mail. Studies suggest it may help increase open rates by approximately 10% because recipients can quickly recognize your brand.

What BIMI is and why it requires enforced DMARC (p=quarantine or p=reject)
The 5-step implementation roadmap: SVG Tiny PS format, VMC certificate, DNS record, validation
Why a Verified Mark Certificate costs approximately $1,500/year and when it may be worth considering
How to create the specific square SVG format mailbox providers require
The "before/after" inbox experience — generic avatar vs. verified brand logo
The potential result: Your emails may look more professional, trustworthy, and recognizable in a sea of text-only competitors.
You'll learn: The complete BIMI requirements and whether it's appropriate for your sending volume.
15 Minutes | Infrastructure Decision Framework
This is where you learn when to consider upgrading.
Most senders should start on shared IPs. But once you cross 100,000 emails per month, staying on shared infrastructure can become challenging. This module teaches you exactly when to consider making the switch — and how to approach it properly.

You'll discover:
The decision framework:** Shared vs. dedicated IPs — pros, cons, and the "noisy neighbor" challenge
When the 100k/month threshold typically matters (and when it doesn't)
FCrDNS setup:** Forward Confirmed reverse DNS — the A record and PTR record configuration methodology
How to request PTR updates from your ESP (Mailgun/SendGrid support ticket process)
Why dedicated IPs need consistent volume (gaps in sending can affect reputation)
IP warmup requirements and typical timeline (2-6 weeks minimum)
You'll learn to avoid:
Moving to dedicated IPs too early (and potentially seeing delivery rate challenges)
The FCrDNS mismatch that can cause filtering
Volume inconsistency that can impact dedicated IP reputation
You'll learn: A clear framework for your infrastructure decision.
25 Minutes | LIVE DEMONSTRATION
This is where Matt demonstrates his exact system, starting with auditing your current deliverability baseline, then transitioning into controlled warmup for recovery and safe scaling.

If your emails are already landing in spam, this workshop shows you how to reverse it.
You’ll watch live as Matt walks through his custom Warmup Snapshot, the pre-built HighLevel automation designed to make proper warmup implementation easier. No guessing. No manual workflows.
You’ll learn:
Audit first (know your baseline):
Exactly where to pull your deliverability signals and how to interpret them before making changes:
Google Postmaster Tools (domain reputation, spam rate, authentication status)
Microsoft SNDS (IP reputation and volume trends)
Yahoo Sender Hub (complaint rate and sending behavior)
ESP event data (bounces, complaints, deferrals, blocks)
GoHighLevel reporting (engagement trends and list behavior)
You’ll learn how to identify whether your issue is authentication, reputation, list quality, or sending patterns, so you fix the right problem first
List hygiene requirements: Why cleaning your list with services like NeverBounce or InboxIQ Contact Analyzer matters before sending
The 6-step migration playbook: Export Identify engaged Clean Import to GHL Build warmup Start &→ → → → → monitor
Warmup workflow structure: The 3-5 email sequence with 24-48 hour wait timers between sends
The doubling pattern: Starting at 100 emails/day, then 200, then 400, then 800, but only if metrics remain healthy
Metrics to monitor during warmup: Hard bounce rate (<2%), spam complaint rate (<0.08%), unsubscribe rate (<1%)
What to do if metrics slip: The damage-control protocol (reduce volume 25-30%, switch to engaged-only mode, re-check baseline signals, perform root cause analysis)
You’ll also learn how to safely recover from spam placement by rebuilding reputation using engaged-only sends and controlled volume increases.
You'll learn to avoid:
The "blast your whole list on Day 1" mistake that can lead to filtering
Using third-party warming services that create artificial engagement patterns
Warming up with unverified data (spam traps, invalid emails, old contacts)
You'll receive: Access to Matt's complete Warmup Snapshot to customize for your HighLevel account.
25 Minutes | Critical Strategy Module
This is where you learn to help protect your domain long-term.
The Email Engagement System (EES) is Matt's automated framework for tracking every open, click, and reply — then automatically segmenting contacts into Hot (0-30 days), Warm (31-60 days), Cooling (61-90 days), and Inactive (90+ days).

Why this matters: Mailbox providers monitor engagement patterns. If you keep sending to people who never open, you may inadvertently train the algorithm that your emails aren't wanted. This module shows you how to systematically manage unengaged contacts before they potentially become spam traps.
You'll discover:
The 7 key benefits of EES:** Improves metrics, helps boost open rates, helps prevent spam traps, optimizes behavioral signals, maintains fresh list, automates sunset policy, provides actionable data
How to build EES in GoHighLevel:** Custom fields setup (last_open, last_click, last_engaged_at), workflow triggers, automated tagging
Contact Smartlists:** Dynamic segments that update automatically based on engagement recency
Reactivation workflows:** The "Is this goodbye?" sequence strategy for potentially winning back drifting subscribers
Sunset automation:** When and how to apply DND tags, stop sends, or consider removal
Matt's EES Snapshot walkthrough:** The pre-built system you'll get access to
The goal: Help keep your list clean, your engagement high, and your domain reputation protected — automatically, over time.
You'll receive: A coupon code so you can grab the complete EES automation framework + Matt's pre-configured snapshot.
25 Minutes | Reputation Management
This is where you learn when to consider upgrading.
This is where you set up your monitoring dashboard.

You can't fix problems you don't see. This module teaches you how to configure Google Postmaster Tools, Microsoft
SNDS, Yahoo Sender Hub, and InboxIQ so you can get visibility into reputation signals and potential issues.
You'll learn:
Google Postmaster Tools:** Domain reputation tracking, IP reputation monitoring, spam rate visualization,
authentication status
Microsoft SNDS (Smart Network Data Services):** How to register your IPs and interpret the color-coded
reputation system (green/yellow/red)
Yahoo Sender Hub:** Complaint rate monitoring and volume tracking
InboxIQ dashboard:** Matt's monitoring tool overview (workshop-exclusive pricing shared at the end)
Blacklist monitoring:** How to check Spamhaus, SpamCop, Barracuda, and SURBL
Daily health check routine:** The 5-minute routine that can help prevent larger issues
You'll learn to avoid:
Discovering you're blacklisted AFTER your campaign fails
Missing early warning signs of reputation changes
Losing time troubleshooting without visibility
You'll learn: How to configure all monitoring dashboards and establish a daily checklist for ongoing health.
TOTAL WORKSHOP TIME: 4 HOURS OF IMPLEMENTATION TRAINING
No fluff. No pitch fest. Just the technical steps and strategic frameworks that can help improve inbox placement.

NUNO TAVARES
Founder of Automated Marketer
Thousands Of Hours Of Support Calls
HighLevel Multiple Award Winner
10,000+ Students Trained Worldwide
Fortune 100 Background

Founder of FunnelTechie
20+ Years Network Engineering Experience
Fortune 500 Background
Creator of InboxIQ Monitoring Platform
Creator of EES (Email Engagement System) Snapshot
IMPORTANT DISCLOSURE: Matt Ratliff is the creator of InboxIQ and the EES Snapshot system. These tools will be
discussed during the workshop, and workshop-exclusive pricing will be offered to attendees. You are under no obligation to
Nuno brings the business strategy and automation expertise.
Matt brings the deep technical knowledge and proprietary tools.
Technical foundation for inbox placement — the DNS configuration needed to work toward >98% delivery rates
Proper DNS setup — SPF, DKIM, and DMARC records configured correctly
DMARC enforcement strategy — how to progress beyond p=none without blocking legitimate emails
Complete domain alignment — ensuring your From header, DKIM signature, and SPF record align properly
List management processes — validation workflows that help prevent spam traps and invalid addresses
Safe volume scaling methodology — the warmup schedule and doubling pattern for reputation building
Matt's Warmup Snapshot — pre-built HighLevel automation to customize and deploy
Full Email Engagement System framework — automated sunset policy designed to help protect your domain
Monitoring dashboard setup — Google Postmaster, SNDS, Yahoo Sender Hub, InboxIQ configuration
All of this for just $47 — less than most agencies spend on coffee for a week.
You're a HighLevel agency owner or user who's frustrated watching campaigns underperform because emails aren't reaching the inbox. You know your offer is solid, your copy is decent, but something in the technical infrastructure isn't optimized — and you're not sure what.
You're already sending marketing emails but your open rates are lower than you'd like. You're stuck at 15-20% opens when you believe you should be hitting 40%+. You suspect deliverability issues but don't know where to start
troubleshooting.
You've tried to configure SPF/DKIM/DMARC before and got confused. The documentation is dense. The DNS interface is intimidating. You've copy-pasted records from YouTube tutorials but you're not confident they're actually working correctly.
You're planning to scale volume — from 5,000 emails/month to 50,000+ — and you know your current shared IP setup
may not be sufficient. You need to understand dedicated IPs, warmup strategies, and how to migrate without impacting
deliverability.
You've had domains blocked or blacklisted before and you're concerned about it happening again. You want a system that helps protect you proactively instead of forcing you to react to problems.
You're moving from another platform to HighLevel (ActiveCampaign, Mailchimp, Constant Contact, SendGrid) and you want to approach the migration thoughtfully. You want to understand how to transition without reputation challenges.
You see competitors with verified logos next to their emails (BIMI) and you want to understand how to potentially
implement it for your brand.
You're tired of guessing. You want someone to walk you through the specific steps, show you the specific settings, and give you the specific automations so you can stop Googling "why are my emails going to spam" late at night.
Why This Isn't Just Another Generic "Email Best Practices" Webinar
Here's the truth: Most email training falls into one of three categories.

They teach you how to write subject lines, structure your emails, and optimize CTAs. Valuable for conversion — but less
helpful if your emails never reach the inbox in the first place.

Category 2: The ESP Platform Trainers
They show you how to use Mailchimp or ActiveCampaign features. But they don't teach the underlying DNS, authentication,
or reputation management that influences whether your emails actually deliver.

Google's "Email Sender Guidelines" or Mailgun's support articles. Accurate — but written for engineers, not marketers.
You're expected to already understand what FCrDNS means. or reputation management that influences whether your emails actually deliver.

Very few trainings teach all three together:
1. The technical infrastructure (DNS, SPF, DKIM, DMARC, IP strategy)
2. The strategic frameworks (warmup schedules, engagement systems, sunset policies)
3. The pre-built tools (Warmup Snapshot, EES automation, monitoring dashboards)
This workshop combines infrastructure + strategy + tools — delivered in 4 hours by two experts who've already done the
implementation work.
This AI-powered bot analyzes your SPF, DKIM, and DMARC records and identifies potential issues — in plain English. Just paste your DNS records and it scans for syntax errors, lookup limit violations, alignment issues, and missing enforcement policies.
What it does:
Instant SPF validation (catches the 10-lookup limit before you hit PermError)
DKIM key format verification
DMARC policy analysis and recommendations
Plain-English explanations (no engineer-speak)

Complete standard operating procedures for every configuration we cover in the workshop. These SOPs are screenshot- by-screenshot walkthroughs so you can reference them during implementation or hand them to a team member.
Includes:
DNS record configuration (domain registrar-specific guides)
HighLevel email settings setup
Mailgun integration steps
Emergency troubleshooting protocols

Microsoft mailboxes (Outlook, Hotmail, Live) use completely different filtering logic than Gmail — and most senders have no idea they're playing by different rules. This playbook decodes exactly how Microsoft decides what lands in the inbox vs. the junk folder.
What it does:
How Microsoft's filtering system actually works (network trust, sender reputation scoring, and the SCL system)
Why new senders get junked even with perfect SPF/DKIM/DMARC — and how to fix it
The warmup strategy specifically for Microsoft mailboxes (it's not the same as Gmail)
Engagement signals that matter to Outlook (and which ones don't
IP reputation building tactics for Microsoft's network trust model

Most CRMs become a tagging disaster within 90 days — hundreds of redundant tags, broken automations, and zero clarity on what anything means. This framework prevents that by establishing one core rule: every tag must represent state, intent, or a system signal.
Includes:
The Core Tag Architecture (purchase state, engagement level, lifecycle stage, protection tags)
Naming conventions that scale (no more guessing what "promo-oct-v3-final" means)
Automation-first tag logic (tags that drive workflows, not clutter your contact records)
Deliverability protection tags (unsubscribe tracking, bounce handling, complaint flagging)
Segmentation rules (how to tag for behavioral triggers without creating tag chaos)

Matt will share workshop-only pricing for:
InboxIQ (deliverability monitoring platform)
EES Premium (advanced engagement system and sunset policy winback workflow w/winback email templates)
Other email tools in Matt's ecosystem
These discounts are only available to workshop attendees and can potentially save you hundreds per year.

Choose Your Workshop Experience

STANDARD ACCESS — $47
Perfect for most attendees who want the core training and tools.
What's included:
Full 3-hour live workshop access (February 28th, 1-4 PM ET)
All 7 comprehensive modules (Foundation, Authentication, BIMI, Dedicated IPs, Warmup, EES, Monitoring
Bonus #1: Custom GPT Bot For Email Record Diagnosis
Bonus #2: HighLevel Email SOPs (Step-By-Step Setup Documentation)
Bonus #3: Microsoft Outlook Inbox Placement Strategic Playbook
Bonus #4: Minimal CRM Tagging Framework (SOP + Implementation Guide)
Bonus #5: Premium Software Discounts (Workshop-Exclusive Pricing)
Live Q&A during workshop
VIP ticket holders get lifetime access to recordings and can rewatch anytime. However, we strongly recommend attending live for the interactive Q&A and real- time troubleshooting. If you buy the ticket and miss it, you can always buy the VIP for the replays.
Both. We start with the fundamentals (what SPF/DKIM/DMARC actually are) but quickly move into implementation (BIMI,
dedicated IPs, automated engagement systems). If you've never touched DNS records, you'll learn the foundations. If you're
already technical, you'll discover Matt's frameworks that go beyond generic best practices.
You need:
- A domain name (and access to your DNS settings)
- GoHighLevel account (or willingness to get one — the strategies work on other ESPs too, but our automations are
built for GHL)
- An ESP account (Mailgun, SendGrid, or similar — we'll help you choose if you don't have one yet)
You do NOT need: Network engineering experience, coding skills, or prior technical knowledge. We'll walk through
everything step-by-step.
The principles and frameworks apply to any ESP (Mailchimp, ActiveCampaign, Mailgun, SendGrid, etc.). However, the
pre-built snapshots and automations are designed specifically for GoHighLevel users. If you're on another platform, you'll
need to manually rebuild the workflows — but you'll have the complete blueprint to follow.
Both are included with your workshop registration. Matt will walk through the snapshot live during Module 5, and you'll
get the import file immediately. You'll also get the EES automation framework in Module 6.
The bonuses (Custom GPT Bot, SOPs, Snapshots, software discounts) are yours permanently once you register, you get them on the day of the workshop VIP ticket holders get lifetime access to replays and any future updates.
Due to the digital nature of this workshop and The bonuses upon registration, all sales are final. We do
not offer refunds. However, we're confident in the value you'll receive — the workshop includes $47 access to 3 hours of live
training plus pre-built automations, SOPs, and tools you get on the day of the workshop. VIP ticket holders get lifetime access to replays.
Yes — we'll tell you about InboxIQ (Matt's monitoring platform) and EES Premium (the advanced engagement
system). We'll also share workshop-exclusive pricing. However, you are under ZERO obligation to buy anything. The
workshop content stands alone as complete, actionable training. You can implement everything we teach with just your
GoHighLevel account, your ESP, and the included bonuses. You can participate fully without purchasing additional products.
No. This is a live workshop happening February 28th, 2026. The content is updated for the latest 2026 requirements
from Google, Yahoo, and Microsoft (which evolved in early 2024 and continue to develop). We're teaching what's currently
relevant — not outdated tactics.

Seats Are Filling — Secure Yours Before February 28th
Once we hit capacity, registration closes. No exceptions.
Let's be transparent about what's happening here.
We could charge $497 for this workshop. The content represents years of experience. Matt's proprietary tools (InboxIQ, EES
Snapshot) are systems that clients use daily.
So why are we charging just $47?
Three reasons:
We want to help as many HighLevel users as possible
Get their deliverability optimized. Poorly configured email setup doesn't just affect individual senders — it can impact the broader HighLevel ecosystem when domains get blacklisted and IPs develop poor reputations.
We're confident that once you see the depth of Matt's systems
A percentage of attendees will be interested in the premium versions (InboxIQ monitoring, EES Premium automation, ongoing support). We'll make offers during the workshop.
We're investing in relationships
Not one-time transactions. Nuno has trained 10,000+ students. Matt has built a reputation as a go-to deliverability expert in the HighLevel community. This workshop extends that mission.
Yes.
We'll tell you about:
InboxIQ (Matt's deliverability monitoring platform)
EES Premium (Matt's advanced engagement system For Highlevel )
Potential ongoing support or done for you work through Our Staffing Agency called Arcytex
You'll get workshop-exclusive pricing that's better than public rates.
However — you are under ZERO obligation to buy anything.
The workshop content is complete. The included bonuses are ready to use. You can show up, learn, implement the
frameworks, deploy the snapshots, and participate fully without purchasing additional products.
No bait-and-switch. No high-pressure tactics. Just transparency.
If the premium tools make sense for your volume and business, great. If not, you still learned a complete deliverability
system for $47.
Either your DNS records are configured correctly, your domain alignment is proper, your warmup strategy is sound, and your
engagement systems are helping protect your reputation...
Or your emails are going to spam.
Or you're getting blocked by Gmail.
Or your domain is one spam complaint away from being blacklisted.
You can keep guessing. Keep Googling "how to fix email deliverability." Keep watching your open rates fluctuate month after
month while your competitors' emails land in the primary inbox.
Or you can invest 4 hours and $47 to learn a systematic approach that's helped Matt's clients — and Nuno's students
— work toward consistently higher delivery rates.
The choice is yours.
But seats are limited. And the workshop is in 22 days.
Saturday, February 28th, 2026 | 1:00 PM - 4:00 PM Eastern Time
LIVE. VIRTUAL. HANDS-ON.

Nuno Tavares
Automated Marketer | HighLevel Multiple Award Winner

Matt Ratliff
FunnelTechie | 20+ Years Network Engineering | Creator of InboxIQ & EES
EARNINGS & RESULTS DISCLAIMER:
The testimonials, statements, and examples shown on this page represent individual experiences. These results are not typical, and your results will vary based on many factors including but not limited to: your current technical infrastructure, email list quality, industry, sending volume, content quality, and implementation of the strategies taught.
Email deliverability improvements depend on proper implementation of technical configurations (SPF, DKIM, DMARC), list hygiene, warmup protocols, and ongoing monitoring. We make no guarantees regarding improvement of your delivery rates, open rates, or business revenue as a result of attending this workshop.
Individual inbox placement depends on sender reputation, authentication setup, list quality, content, sending patterns, and factors beyond the scope of this training. The 72% statistic regarding emails not reaching the primary inbox is an industry estimate and varies by source, sender, and configuration.
Any case studies, testimonials, or examples used are for illustrative purposes only and should not be interpreted as a guarantee or promise of earnings, revenue improvement, or deliverability performance.
MATERIAL CONNECTION DISCLOSURE:
Matt Ratliff, one of the workshop instructors, is the creator of InboxIQ and the EES Snapshot system. These proprietary tools will be discussed during the workshop, and exclusive pricing for these products will be offered to attendees. You are under no obligation to purchase these tools. The workshop content is complete and actionable without purchasing additional products.
REFUND POLICY:
Due to the digital nature of this workshop and immediate access to bonuses upon registration, all sales are final. We do not offer refunds.
AFFILIATE DISCLOSURE:
This workshop may include offers for third-party products and services. In some cases, the workshop hosts may receive compensation if you choose to purchase these products. This does not affect your price, and we only recommend tools we personally use and believe may benefit you.
TRADEMARK NOTICES:
GoHighLevel is a registered trademark of HighLevel, Inc. Google Workspace is a trademark of Google LLC. All other trademarks referenced are property of their respective owners. This event is not affiliated with, endorsed by, or sponsored by GoHighLevel, Google, or any other platform mentioned.
© 2026 Automated Marketer & FunnelTechie. All rights reserved.
* Recordings available for VIP ticket holders only. All bonuses delivered digitally upon Start and End of Workshop. InboxIQ and EES Premium are separate paid products with workshop-exclusive pricing revealed during the event.*